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通路是企業用以配送及銷售產品和服務的管道，總體環境的變化促使虛擬通路與實體通路並存，成為企業重要的管理議題。本課程藉由課程章節導讀、個案討論與分析、企業參訪與期末個案報告，使學員瞭解一套實用的通路分析架構，用以開發、執行與評估企業通路，並擬定有效的通路管理與策略。
Pass conditionGrade：60 Fraction
- Course Introduction
- Course Plan
- 評論
Pass condition
Instructor詹雅竹
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